As urban cycling and e-bike adoption continue to grow, riders are looking for more than comfort and performance alone. Practical functionality, security, and adaptability are becoming increasingly important in daily riding environments.
Even though bicycle and e-bike production in Japan dropped below the 700,000-unit mark in 2025 for the second consecutive year, and domestic shipments decreased below the 5 million mark for the first time, there are some tentative glimmers of hope in the Japanese market. First, domestic production grew by 3.4% year-over-year to 691,678 units; second, and more importantly, the import flood from China was somewhat stemmed.
Europe's bicycle markets are entering 2026 on very different footing. While Italy continues to struggle with declining sales and mounting pressure on specialist retail, the German and Spanish markets are showing signs of stabilisation as higher-value segments, particularly e-bikes, drive revenue growth. In the UK, the industry recorded its first year of growth since 2020, offering cautious optimism after several difficult seasons. Together, the latest European market reports reflect an industry still navigating post-pandemic correction, changing consumer demand and the growing importance of value-driven segments.
Tektro Technology Corporation is strategically expanding its global manufacturing network through the construction of a brand-new production facility in Vietnam. The Taiwanese bicycle component manufacturer officially broke ground on this major Southeast Asian project in October 2025. Once fully operational, this state-of-the-art facility will serve as its third global production base, joining the company's established manufacturing hubs in Taiwan and China.
Cycling Sports Group Europe, part of Pon.Bike, has announced the closure of the Cannondale facility in Almelo, the Netherlands. The production of the Cannondale bikes will be relocated to Germany and Lithuania. 'Almelo' no longer fits in Pon.Bike's multi-brand strategy, which includes a flexible production network.
The Eurobike announcement to move its dates back to September from 2027 turned the international show calendar upside down again. September has always been very busy with industry events, so Eurobike's decision has prompted many show organisers to reconsider their 2027 dates. The Taiwanese industry was the first to respond, rescheduling the Taichung Bike Week to October.
SRAM has announced plans to build a new facility in Coimbra, Portugal, enabling local production of its complete component portfolio—more than 7,500 individual parts—closer to key partners and markets. "The investment will enhance our ability to serve European OEM and AM partners while improving sustainability, flexibility, and supply chain resilience," the company writes in a press statement.
Heiko Müller is stepping back from the management of Riese & Müller after more than three decades with the company he co-founded. His departure at the end of July concludes the operational responsibility of the founding generation, after Markus Riese stepped back from management in 2022.
業界曾預測，電動自行車市占率可望達八成。自從10多年前銷售開始飆漲後，電動自行車在整個歐洲自行車市場占比最終會是多少始終是未知數。不過，市占率可達八成的預測如今看來是過於樂觀，目前電動自行車在歐洲的市占仍卡在四成以下。究竟是什麼原因造成電動自行車市場成長停滯？
大量非合規的胖胎車（fatbike）湧入荷蘭市場，加上部分使用者的行為引發民怨，因此荷蘭政界呼籲祭出一系列限制措施。此況重挫胖胎車形象，該國經銷商La Souris也不得不轉向尋求海外新市場。起初，投資人對此態度保守，不過該公司現已從ING Bank獲得650萬歐元資金，以推動公司策略。
測試、驗證及檢驗服務公司SGS於5月18日在美國阿肯色州本頓維爾（Bentonville）啟用全新實驗室，進一步擴大全球自行車及電動移動工具測試網絡。該實驗室將專注於自行車、電動自行車及其他微型移動工具相關合規測試，服務北美及全球市場。
A fully operational bicycle manufacturing facility in Jastrowie, Poland, has become available for sale or lease, presenting a potential opportunity for companies looking to establish or expand production capacity in Europe.
自行車產業正積極尋找新的機會，期盼在經歷疫情期間供應鏈大亂後，重新掌握主導權。產線移地及新零件供應商可能是其中解方，這也為市場開啟大門，迎來許多沒有歷史包袱的新興品牌及企業。近期產業關注焦點從過去主導的Eurobike及台北國際自行車展，轉向中國國際自行車展，凸顯全球製造商、品牌、組裝商及零件通路網絡正出現劇烈變化。
Automated guided vehicles shuttle components between assembly stations while robotic machines operate across three floors of production space. At Ananda's Wuxi facility, manufacturing scale and vertical integration have become central to the company's ambitions in the global e-bike market. The Chinese drive system manufacturer is building what it describes as a "closed-loop" manufacturing ecosystem: one that aims to deliver both volume and reliability. Bike Europe visited the Factory Floor to discover the industrial philosophy behind… Ananda.
The local market is becoming increasingly important for the Suzhou, China-based e-bike motor system manufacturer Bafang. Its revenue export share has slid from 35% in 2021 to 20% last year. The total operating revenue in 2025 was RMB 1.3369 billion, down 1.47% year-on-year. The net profit attributable to shareholders was RMB 102.819 million in 2025, up 61.04% compared with 2024.
As the bicycle industry asks for better product data, three European bike-tech companies, NOCA, DST and BikeFolder have combined resources to connect PLM and PIM software, an independent industry data standard and aftermarket digital twins into one practical industry solution. The collaboration is being rolled out under the name Smart Bike Brand.
Herrmans Bike Components Ltd hired François Joly as Sales & Marketing Director. Joly brings broad international experience from the bicycle industry, with a strong background in OEM business, aftermarket development and distribution.
Do you know any modern electric car where you still have to shift gears manually all the time? Exactly. Yet in the e-bike world, riders are still often forced to manage support modes like they're driving a 1990s stick shift. With its new GXM e-bike system, Panasonic is pushing toward a smarter future: more comfort, more efficiency, and less distraction. Not just raw power.
The spike in oil prices has drastically changed the market outlook. Raw material prices plus the costs of production and logistics have been affected by the geopolitical situation. The high fuel prices worldwide could also attract more people to start cycling. Are you prepared to adapt to the new situation? The Global Bicycle Purchase Index (GPBI) will provide you with these insights next month.
Sweden's leading bicycle retailer, WS We Sports Group, continues its omnichannel expansion strategy with the opening of its fifth Cykelkraft-branded brick-and-mortar location. The new 2,500-square-meter flagship store in Kållered, near Gothenburg, officially opened on 21 May is a major step forward in the retail development of WS We Sports Group AB's Bike & Mobility division.
